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Good to Great: Why Some Companies Make the Leap... and Others Don't

Good to Great: Why Some Companies Make the Leap...And Others Don't - Jim Collins I agree with another reviewer that each company is unique, and only so much can be learned by studying the [b:success stories|3228917|Outliers|Malcolm Gladwell|http://ecx.images-amazon.com/images/I/41bbHmtqpQL._SL75_.jpg|3364437] of companies which rose to prominence in other markets, at other times, etc. Still, the book is interesting as a collection of short studies of how some companies hit upon highly profitable business models. The only thing I take issue with is the author's premise that success (or failure) is predicated on a "jump". Sure, some companies hit upon a market-busting product (Apple) or a sweetheart deal (Microsoft) which suddenly launches them into the stratosphere, but for most, I think a company's course is traced as a slow and meandering continuum reflecting thousands of "vector force" decisions, policies, and initiatives.